casino life cycle
The first step in creating a casino game is an idea. Market research, analysis and planning are needed to increase the chances of starting a game concept. Identify the type, theme and history of the casino game based on thorough market research and analysis. An effective way to build your ideas is a mind map. Create a key concept that is the starting point for representing your topic of interest. Then add branches, keywords, images and comments. This kind of visualization helps to properly capture and organize ideas. In the brainstorming phase, be sure to explore the tech trends that can help you improve your future game.
Virtual reality technology that has come to casinos in recent years. VR games offer better bonus systems and better in-game chat options that can help popularize your product with a wider audience.
Another trend is cryptocurrency, a payment method that can benefit both gamers and game software companies. Players can remain anonymous, complete transactions faster and pay minimal fees. Businesses can increase their audience, bypass the licensing phase and pay no commission for multiple conversions.
Gaming Software Market Research Tools
Use the following tools for more effective market research:
Questback is a complete market research software. It aims to bridge the gap between the product, gaming software and the public by collecting data, analyzing player attitudes and trends, and tracking product registration. Questback helps casino software providers determine demand, collect information from online panels, social media or loyalty programs. You can take advantage of Questback even during a brainstorming session. However, it is also possible to get feedback from customers during the production phase.
Loop11 is a usability testing system that allows you to test any site or individual site, even your competitor. This service generates heatmaps based on the test and offers click analysis.
Initially, Loop11 usage tests are used before the game starts, and you can run them multiple times when they are released.
Social Mention is a social media search engine that allows you to track what people are saying about your social gaming topic in an online social media environment and measure the results in real time. It includes networks like Facebook, FriendFeed, YouTube, Twitter, Digg, Google, etc. Social publicity is used in the idea stage. The results displayed by the system will help you understand whether the topic is popular with the gaming audience.
Create a prototype
After a market research that supports the idea, a prototype of online social games is created. The goal of an online casino game development company is to build a skeleton structure, see what the game looks like on paper, and design a great version.
In his article on prototypes, RDD Studio technical artist and product designer Todd Rivers says it’s easy to “feel” the game with a working prototype. He claims that with a good prototype you can quickly change the look of the game and “see if your first math staff is good”.